Privacy & Data Protection Policy

1. Overview

This Privacy Policy explains how Saltwater Assembly Pty Ltd collects, uses, stores and discloses personal information across all websites, product sites, advertising systems and digital services we operate.

2. Legal Compliance

We also apply best-practice standards for cross-border data handling and digital advertising transparency.

3. Information We Collect

• Identity and contact information (name, email, phone)
• Business and transaction information
• Payment details (processed via Stripe)
• Device, browser and IP data
• Website usage and behavioural data
• Marketing preferences and engagement data

4. Cookies, Pixels & Tracking

• Google Analytics
• Google Ads remarketing & conversion tracking
• Meta Pixel (Facebook / Instagram)
• TikTok Ads & tracking tools

5. Consent Model

You may accept, reject or modify tracking preferences at any time.

6. How We Use Information

• Provide products and services
• Process payments via Stripe
• Respond to enquiries
• Deliver marketing communications
• Improve website and advertising performance
• Fraud prevention and security

7. Marketing & Advertising

We may use personal information to deliver targeted advertising via Google, Meta and TikTok platforms, including remarketing and lookalike audience creation.

8. Disclosure of Information

• Stripe (payments & fraud detection)
• Google (Ads, Analytics, remarketing)
• Meta Platforms (Facebook / Instagram advertising)
• TikTok (ads & analytics)
• Hosting, CRM and email providers

9. Overseas Transfers

10. Profiling & Automated Processing

We may use automated systems to analyse behaviour and segment audiences for marketing optimisation purposes. These do not result in legally significant automated decision-making.

11. Security

We implement reasonable safeguards including encryption, restricted access controls and secure third-party platforms.

12. Your Rights

• Request access to your personal information
• Request correction of inaccurate information
• Withdraw consent for marketing
• Lodge a privacy complaint

13. Contact